What the Victorians can teach us
Richard ShottonZenithOptimedia
As an industry, we spend a huge amount of time mulling over the latest award-winning campaigns. However, seeking inspiration in the same places breeds similar ideas and executions. So, rather than turning to recent advertising case studies, marketers might be better served looking further back into history. Not back to the Saatchi era in the 1980s or Bernbach's creative revolution in the 1960s – these tales have been well told – but further back to the 1880s and 1860s, to the birth of modern brand advertising.
Perhaps the reason we don't...