What makes a winning Super Bowl ad?
Bill AlbertiC Space
The Super Bowl represents a huge opportunity for brands to reach out to consumers, but to resonate with the audience, this engagement needs to be truly customer-centric, borne from customer-intuition, relevance, empathy, and authentic customer-brand relationships.
The most competitive day in the US advertising calendar happens on the first Sunday in February. Super Bowl ads have become as big as -if not bigger than – the game itself. In a 2015 survey, the NRF found that a quarter of Super Bowl viewers place more importance on commercials than touchdowns....