What guests want from a hotel – using predictive research analytics optimising MyTravel's property portfolio
Sam GardnerNunwood:MarketAnalytics, United Kingdom
Tamsin JenkinsNunwood, United Kingdom
Louise HoltMyTravel Ltd., United Kingdom
INTRODUCTION
The UK holiday industry is evolving. Whilst the market overall is in growth, this has been driven largely by the rise in independent travel through low cost airlines and dot-com holiday providers, not through the traditional package holiday market. Package holidays now account for 46% of the holiday market, compared to 54% in 1998. As such, it's no longer just the package holiday providers that MyTravel is competing...