What People Say Is Not What They Do – a Case Study of Reactions to Facial Disfigurement

Dr Alastair Goode

The article argues that self-report often does not accurately represent people’s beliefs or behaviour.

What People Say Is Not What They Do – a Case Study of Reactions to Facial Disfigurement

Dr Alastair GoodeCogresearch Ltd

INTRODUCTION

This paper addresses one of the great challenges that confronts not only social research but also the world of research in general, that is, to what extent can we rely on self-report as being an accurate measure of attitude and behaviour?

The premise behind most research that people are asked a direct questions about their attitude or behaviour where, then introspect and report on what they believe to be the accurate answer to the question. These reports...

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