WWE’s multichannel content moves pay off

This event report outlines how WWE, the wrestling group, is developing its content strategy across multiple channels.

World Wrestling Entertainment Inc. (WWE) has a brand strategy based around flexing its content muscles wherever its target audience can be pinned down.

"At WWE, we're in the storytelling business," Michelle Wilson, WWE's Chief Marketing/Revenue Officer, told delegates at CES 2017, a conference held by the Consumer Technology Association (CTA) in Las Vegas. "We are, essentially, platform-agnostic. So we're going to go wherever our fans are to continue to tell our stories."

In this context, the expansion of video-sharing sites, social networks, messaging apps, and emerging technologies like virtual reality (VR) present opportunities for the Stamford, Connecticut-based organization – and...

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