Volkswagen VW Passat: The Force
Agency: Deutsch IncClient: VolkswagenProduct: Volkswagen Passat
Objectives
This is a paper that describes a social phenomenon. How one idea created an indelible story, delivering an infectious creative, with enduring charm and appeal: The Force.
It became the most viewed video ad of 2011, has over 50m views, and when we have shown the irrefutable evidence of its success; we will ask you to consider whether it is feasible that The Forcecould have accounted for just 4% of the sales uplift seen at launch, in order to deliver...