Advertiser: Harald A. Møller/ VolkswagenAgency: TRYCountry: Norway
Objectives
There were three main objectives behind the campaign:
- To promote the new Passat with Trailer Assist
- …and do this only months after the huge emission scandal… (Shortly speaking: How to go from “hated” to actually sell cars again)
- Strengthen Volkswagen as an innovative brand.
Strategy
How to sell a new car only months after the huge emission scandal?
While the rest of the world started big, emotional “trust us” campaigns, we in Norway took a little bit more humoristic approach and tried to charm our way into...