Volkswagen New Zealand: Reduce Speed Dial

This case study explains how Volkswagen, the car company, replaced speedometer panels to encourage drivers in New Zealand to stick to speed limits.

Volkswagen New Zealand: Reduce Speed Dial

Executive summary

Product Description:

Volkswagen spends over US$13.5 billion on R&D every year. The largest of any company. Safety and innovation are at the forefront of that investment. And while their cars continue to get better, and safer - we still see unnecessary levels of casualty and fatality on New Zealand roads.

Objective of the Campaign:

In NZ, speeding was the sole contributing factor in 32% of all urban road fatalities and 28% of all open road fatalities between 2011 and 2014. The highest of any contributing factor. Consumers are used to seeing road...

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