Volkswagen: Indian Premier League
Ashwini Kamat, Deepa Jatkar, Aatika Ansari, Zarius Captain, Ankita Derasaria, Rohan Jadhav, Pooja Patil, Nova Das, Pradeepan Pacha and Girish Vyas
Campaign details
Brand owner: Volkswagen IndiaAgency: MediaCom IndiaBrand: VolkswagenCountry: IndiaChannels used: Branded content, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Newspapers, Outdoor, out-of-home, Product placement, Radio, Social media, Sponsorship - event or property, Sponsorship - media, Television
Executive summary
The Indian Premier League (IPL) is the most popular media property in India.
Volkswagen knew that this could be the brand's...