Visit Brussels: Callbrussels

This case study describes how VisitBrussels, the Belgian capital's office of tourism, changed the city's fortunes after a terror attack by using the views of local people to provide the most accurate account of the city's atmosphere.

Visit Brussels: Callbrussels

Campaign details

Brand: Visit BrusselsAgency: AIRCountry: Belgium

Background

Following the Paris terrorist attacks of November 2015, a lockdown was ordered in Brussels. This led to an important decline in the number of foreign visitors (tourists and business) to the Brussels-Capital Region. This had serious economic consequences, particularly for the tourism sector.

Because of the lockdown, schools, public transport and businesses in Brussels (hotels, bars, restaurants, stores) remained closed for nearly a week. The presence of soldiers and tanks in the streets fueled the general feeling of anxiety and confusion. In the following...

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