Vicks: Winter is Coming - Stock Up Vicks

This case study shows how cold remedy Vicks VapoRub used temperature-tracking data to target mothers on Facebook in India, to drive sales.

Vicks: Winter is Coming - Stock Up Vicks

Mitesh Soni

Campaign details

Brand: VicksBrand owner: Procter & GambleLead agency: Mediacom Communication Pvt LtdContributing agencies: TookiTakiCountry: IndiaIndustry: Non-prescription, OTC productsChannels used: Social mediaBudget: Up to 500k

Executive summary

It is universally accepted that weather change or a drop in temperature leads to the common cold. In India, the temperature change is not as drastic as in western countries and hence people there do not keep constant track of temperature. The campaign objective was to make people...

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