Vicks: Winter is Coming - Stock Up Vicks
Campaign details
Brand: VicksBrand owner: Procter & GambleLead agency: Mediacom Communication Pvt LtdContributing agencies: TookiTakiCountry: IndiaIndustry: Non-prescription, OTC productsChannels used: Social mediaBudget: Up to 500k
Executive summary
It is universally accepted that weather change or a drop in temperature leads to the common cold. In India, the temperature change is not as drastic as in western countries and hence people there do not keep constant track of temperature. The campaign objective was to make people...