Verizon/AOL mix forges new identity

This event report outlines how Verizon, the communications group, is building its content presence across multiple categories.

Verizon/AOL mix forges new identity

Geoffrey PrecourtWarc

The odd mesh of the skills and culture of Verizon and AOL that began in 2015 is beginning to make sense to American consumers and investors.

"We manage services across a host of different devices today," observes Marni M. Walden, Verizon's EVP/President of Product Innovation & New Businesses. "Whether that's a mobile device, desktop, TV or tablet, providing services that are relevant to consumers is our most critical mission.

"We're starting to scale double-digit growth in viewership and time on the platform, as well as 'return', the important engagement metric," Walden told...

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