Vattenfall: The Electric Bike-banner

This case study demonstrates how Vattenfall, a Swedish energy company, positioned itself as a smart energy enabler to grow awareness.

Vattenfall: The Electric Bike-banner

Campaign details

Agency: MRM//McCann StockholmClient: VattenfallCategory: Communications / Utilities

Product description

Vattenfall, Sweden's largest energy company, decided to promote electric bikes as an alternative to cars. In promoting electric bikes they helped people reduce their energy consumption and environmental impact. Vattenfall also showed that they are the smart energy enabler they claim to be.

Objective of the campaign

When your company is constantly being criticised in media, it can be extra difficult to reach out with your company's social commitment and environmental work, even when what you do is very good....

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