Vattenfall: The Electric Bike-banner
Campaign details
Agency: MRM//McCann StockholmClient: VattenfallCategory: Communications / Utilities
Product description
Vattenfall, Sweden's largest energy company, decided to promote electric bikes as an alternative to cars. In promoting electric bikes they helped people reduce their energy consumption and environmental impact. Vattenfall also showed that they are the smart energy enabler they claim to be.
Objective of the campaign
When your company is constantly being criticised in media, it can be extra difficult to reach out with your company's social commitment and environmental work, even when what you do is very good....