Using new media to connect with key radio audiences

Nick Hewat, sales director at Virgin Radio, provides a run-down on the rapidly converging medium - radio.

Using new media to connect with key radio audiences

Nick Hewat

When Gary Hughes was at Emap, he used to say that the future of radio was about 'brands, content and distribution'. He was spot on. Digital radio is evolving, rapidly.

Digital radio should be defined as radio broadcast across any digital platform; and the last few years have seen radio businesses rushing to secure access to those platforms. Ofcom, the UK's regulator for TV, radio, telecommunications and wireless communications services, states in its Radio: Preparing for the Futurereport that 'there may come a time when most people...

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