Untold Festival & National Institute For Blood Donations: Pay With Blood

This case study explains how the Romanian National Institute for Blood Donations increased the number of young people donating blood by partnering with a music festival to give away free tickets to donors.

Advertiser: Untold Festival & National Institute For Blood DonationsAgency: MCCANN WORLDGROUP ROMANIACountry: Romania

Objectives

Romania is ranked second to last in Europe for active blood donors. Only 1.7% of the population donates blood and in most cases, only after someone close to them is in need of a transfusion1.

To be self-sufficient in national blood supply, a country is estimated to need a minimum of 2.5 % of its adult population as regular donors. The European average is 6%2. Blood has a very short shelf life (as short as five days...

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