Unilever: Take care of your home, help children

Unilever wanted to increase loyalty to its Cif and Domestos household cleaning brands in the Czech Republic and Slovakia.

Unilever: Take care of your home, help children

Agency name: garp*cz Client name: Unilever Category: Brand-building

BACKGROUND

Activation Insight

The most important part of parenting is to protect children from danger and to provide them with better conditions. However, children spend most of their time in schools or kindergartens, which almost become their second home, out of the reach of their parents.

Since Unilever, and especially its brands Cif and Domestos, feel very concerned about children, it decided to provide better conditions for children in terms of enhancing the quality of their school environment.

NATIONAL...

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