Unilever: Rexona - who does more?

This case study explains how Rexona, a deodorant brand, used sponsorship of a TV show and a mobile app to increase engagement with consumer in Turkey.

Unilever: Rexona - who does more?

Campaign details

Brand: Unilever / RexonaAgency: Mindshare Turkey / Wanda / MobilikeCategory: InnovationRegion: EMEA

Objective

We, as Rexona, are trying to land dedicatedly "Do More" philosophy in every communication channel. Considering our "Do More" philosophy, we wanted to get our target audience into action. In order to reflect this intellectual integrity into life, we positioned ourselves as the brand that encourage people to do more and remind them that they were not alone in doing so.

Our target audience analysis showed that wearables & second screen experience...

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