Understanding the true value of pay-per-click: examples from Jacamo, Pandora and QHotels

Neil Wilson

This event report details how pay-per-click (PPC) advertising has been undervalued as a marketing tool.

Understanding the true value of PPC: examples from Jacamo, Pandora and QHotels

Neil Wilson

In a marketing environment where it's increasingly acknowledged that channels shouldn't be viewed in isolation, connecting online advertising with offline sales is set to become the norm.

"You should use pay–per–click (PPC) safe in the knowledge that it's the right thing to do for your business," is the view of Chris Rowett, Director of Performance at Epiphany, an agency that specialises in PPC and search engine optimisation (SEO).

He told an audience at Technology for Marketing 2016, held in London in September, that because marketers have...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands