Understanding mothers in Asia: Insights from Qualitative 360

Low Lai Chow

This event report assesses the changing attitudes of mothers in six Asian markets: China, India, the Philippines, Singapore, Thailand and Vietnam.

Understanding mothers in Asia: Insights from Qualitative 360

Low Lai Chow

Never mind the current trend of plummeting birth rates and ageing populations: where consumer spending is concerned, the market for baby products is alive and well in Asia.

"The baby market is a booming one, whether in India, China or in Indonesia," said Jaisy Desai, qualitative insights director at research firm Ipsos, during the Qualitative 360 conference, held in Singapore in November 2013.

China's baby-care sector alone is worth $16.4 billion per year, and the category has also enjoyed 40% growth in India. Then there is Indonesia, which houses...

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