Trinity Mirror Solutions: Campaigning for Modal Britain

Tony Regan, Zoe Harris

This case study shows how Trinity Mirror, a news publisher, redefined the UK mass media market and positioned itself as a gateway for advertising businesses to engage with it through media placements.

Campaign details

Brand: Trinity Mirror SolutionsBrand Owner: Trinity Mirror plcLead Agency: Trinity Mirror SolutionsCountry: United KingdomIndustries: NewspapersMedia Channels: Events & experiential, Magazines - business, trade, Public relationsBudget: Up to 500k

Executive Summary

Trinity Mirror is a news publisher that's proud of its long history and continuing mission to serve and represent the interests and views of its mass-market audiences in national, regional and local titles in print, online and mobile.

As a public limited company accountable to shareholders, it doesn't benefit from the insulation enjoyed by rival publishers owned...

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