Trendwatch: Ambient wellness

This short article examines how brands are engaging consumers by making them feel healthier by integrating Ambient Wellness initiatives as part of their campaigns.

Trendwatch: Ambient wellness

Vicki Loomes

trendwatching.com

Whether it's eating healthier or exercising more, many consumers want to make positive lifestyle changes. But lack of time, inertia and the distractions of daily life often get in the way of good intentions. One way for brands to help consumers be – or at least feel – healthier is by adopting Ambient Wellness initiatives. That is, embedding health and mental wellbeing boosters into everyday surroundings or physical objects.

The toxic effects of living – especially for city dwellers – are well documented. But now, increasingly aware of the negative effects of environmental factors...

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