Tinder's ad strategy, future plans – and why it's not a social network
Joseph CliftWarc
It's the dating app that's a genuine, breakout success, with 50m users in 196 countries. Now, Tinder is experimenting with brand partnerships, and serving ads to users, as it aims to monetize its service.
Sean Rad, Tinder's co-founder, told an audience at the Cannes Lions International Festival of Creativity that this initiative is going well. Speaking with Neil Dawson, chief strategy officer at SapientNitro, the digital agency network, Rad also argued that Tinder was growing into something far bigger than just a dating service...