Tim Weaver's MISSING

This case study describes how UK publisher Penguin Random House maximised a small budget to promote its crime author Tim Weaver, by creating a serial podcast called MISSING.

Tim Weaver's MISSING

Jared Shurin

Campaign details

Brand: Tim WeaverBrand owner: Penguin Random HouseLead agency: KindredCountry: United KingdomIndustries: Magazines, periodicals, books, Websites, online services, appsChannels used: Content marketing, Mobile & apps, Point of Purchase, in-store, Public Relations, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive summary

MISSINGis a podcast created and produced by Kindred and Penguin Random House to promote crime author Tim Weaver. The publishing industry is traditionally hampered by small budgets, frequent product releases and a reliance on a few oversubscribed media...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands