Tim Weaver's MISSING
Campaign details
Brand: Tim WeaverBrand owner: Penguin Random HouseLead agency: KindredCountry: United KingdomIndustries: Magazines, periodicals, books, Websites, online services, appsChannels used: Content marketing, Mobile & apps, Point of Purchase, in-store, Public Relations, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
MISSINGis a podcast created and produced by Kindred and Penguin Random House to promote crime author Tim Weaver. The publishing industry is traditionally hampered by small budgets, frequent product releases and a reliance on a few oversubscribed media...