Tim Hortons: EHmoji

This case study describes how Tim Hortons, Canada's largest coffee shop and QSR chain, engaged with its consumers by creating Canada's first crowd-sourced keyboard.

Tim Hortons: EHmoji

Executive summary

Product Description:

Tim Hortons is Canada's most iconic brand. Canada's largest coffee shop and QSR chain is so embedded in the Canadian identity that it defines the very idea of "being Canadian". The brand that has grown with Canadians and the relationship between brand and nation has become intertwined.

Objective of the Campaign:

To celebrate Canada Day, we wanted connect with Millennials in an emotional and very Canadian way to help drive advocacy and continue to forge strong relationships with this core audience. The challenge was cutting through the message clutter on a day when...

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