Think creatively to develop the big idea

This article argues that, as most in the marketing industry are looking for the next big thing, they must learn to nurture and encourage creativity and innovation by going through a few simple steps.

Think creatively to develop the big idea

Tom Tuke-HastingsAll About The Idea

The quest for innovation requires a Big Idea. Getting the environment right to inspire creative thinking is crucial in this. And having come up with the idea, you need to sell it in. Tom Tuke-Hastings of All About the Idea explains how to generate ideas and turn them into reality, illustrated with a case study for KAZAM.

So you want a Big Idea? You are not alone; there is more innovation happening now than ever before and the pace of innovation gets faster every year. To get...

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