The true story... behind Japanese creativity

Despite all the seemingly bad news about Japan that appears in the global press, people around the world continute to see Japan as a hub of creativity.

The true story… behind Japanese creativity

Dave McCaughanMcCann WorldGroup Asia Pacific

Japan is the creativity king! Despite all the seemingly bad news about Japan that appears in the global press, the reality is that around the world people continue to see Japan as a place of fascinating new ideas, some certainly quirky, but always creative.

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The evidence is certainly clear in my daily life. McCann has offices in 120 plus countries. Nearly every work day we receive requests from at least one of them asking us to "find out what the...

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