The true story… behind Japanese creativity
Dave McCaughanMcCann WorldGroup Asia Pacific
Japan is the creativity king! Despite all the seemingly bad news about Japan that appears in the global press, the reality is that around the world people continue to see Japan as a place of fascinating new ideas, some certainly quirky, but always creative.
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The evidence is certainly clear in my daily life. McCann has offices in 120 plus countries. Nearly every work day we receive requests from at least one of them asking us to "find out what the...