The ten lessons behind Uniqlo's creative revival
John C. Jay is the president of global creative at Uniqlo. He also has an extensive background in ad agencies, having spent 21 years at Wieden + Kennedy, during which time he shaped many attire brand ads, including iconic spots for Nike.
But he's perhaps most famous in the creative community for his ten lessons for young designers. These are:
- 1: Be authentic.The most powerful asset you have is your individuality, what makes you unique. It's time to stop listening to others on what you should do....