The power of promoters
Marie Devlin
Earning customers’ trust is key to getting positive referrals.
There is no better advertising for your brand than a recommendation from a trusted source. That point was driven home during a new product brainstorm session I recently led. As a thought starter, I asked participants to bring in their favorite new product and explain why they liked it and how they learned about it. Roughly three-fourths of the group purchased their products after they were recommended by a friend or family member. This simple exercise reinforced the critical value of brand promoters.
The converse...