The power of digital forensics in driving social media insight to inform MandA decision making
What is Digital Forensics?
Digital Forensics is the cultural and contextual analysis of online content, rooted in relevant and robust behavioral data. It distinctively differs from the world of social listening in three core ways:
- Data is a catalyst not an end point – our data scientists identify peaks or interesting patterns in data, but the real depth of insight comes from the exploration of those patterns
- Interpretation of data is conducted by category and cultural experts not technologists – our teams around the...