The new connected consumer code: Unlocking digital commerce opportunities

This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.
  • The number of internet users has doubled to reach 3.2 billion globally in 2016, with an estimated 43.9% of the population using the internet.
  • While the computer remains the dominant device when it comes to commerce, the mobile phone is quickly catching up: Chinese consumers spent more through mobile devices for the first time in 2015 and consumers in the UK and the US are expected to do so by 2020.
  • Remote mobile payments are currently dominating, however many predict that the next frontier for commerce is the proximity environment, given the potential to bridge the digital and...

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