The major trends in the Russian consumer market over the period 2000–2011

This article focuses on the major trends in the Russian consumer market over the period 2000-2011 and highlights the effect they have had on people's lifestyle and habits.

The major trends in the Russian consumer market over the period 2000-2011

Larisa Filonova and Ruzanna SimonyanTNS, Global TGI Partner

The changes that the Russian market has undergone in the past decade have radically reshaped the consumer economy, opening up opportunities for many domestic and international companies to expand their businesses in Russia.

The 21th century began with a huge gap between the small group of ultra-wealthy Russians who could afford the lifestyle typical of reasonably affluent Europeans, and the rest of population which was obliged to do with the basic minimum of goods and services. For example,...

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