The know-demand economy: engagement and programmatic consumption

This article follows the logical conclusion of digital systems predicting demand to a world where algorithms do all of the work, giving consumers just as much value with far less engagement in shopping and buying.

The know-demand economy: engagement and programmatic consumption

J Walker Smith

The rapidly improving power of digital systems to anticipate or predict demand has triggered a shift by consumers to programmatic consumption. With these technologies, algorithms do all of the work, giving consumers just as much value with far less engagement in shopping and buying. This so-called Know-Demand Economy is now at hand and it will require a radical rethinking of how we interact with consumers.

Consumers spend more than money to shop and buy. In addition to the purchase price, they spend the currency of engagement, or the time and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands