The karma of give and take: How culture affects the space of e-commerce in India
Abhijit Patnaik, Raji Bonala and Misha MathewOLX and Vox Populi Research
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Introduction
E-commerce industry in India is expected to grow from US $2.9 bln to over US $100 bln by 2020, while the online classifieds industry which stood at US $0.3 bln in 2013, is expected to grow to US $0.75 bln by 2018.
How have E-commerce/online classifieds viewed Indian consumers till now?
Major work done in the area of e-commerce in India is based...