The emoji conversation

Emily Hare

This article asks how marketers can best use emoji to communicate in engaging ways.

The emoji conversation

Emily HareContagious

Emoji are rife – in text messages, on Twitter, even in major league baseball, where each team that makes the playoffs will get its own emoji.

Current estimates (April 2015) are that six billion emoji are sent every day. And, as the cute images and icons have become increasingly commonplace in digital conversations, brands are starting to help them move from the screen to the real world. But how can marketers best use these visuals to communicate in engaging and appropriate ways?

Early examples include McDonald's outdoor ads depicting a series of irritating situations...

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