The World of Short Form Video for Post Millennials: And implications for broadcasters
Introduction
This paper discusses key trends in short form video viewing, and makes some predictions for how snackable consumption will change among post millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses on three key areas: behaviour (how post millennials watch), content (what post millennials watch) and discovery (how post millennials find what to watch). Finally implications and recommendations for broadcasters are highlighted.
Background
At 12 years old, YouTube is a relatively new medium compared with the almost century old television. YouTube...