The Nielsen Total Audience Report

This report examines the significant rise of news consumption in the US in 2016, looking at reach, time spent with medium, most popular sources as well as demographic breakdowns.
  • Adults spent over 73.5 billion minutes consuming news in the average week in 2016, an 18% increase from the prior year with most of the increase coming from national cable news networks.
  • The typical consumer dedicated 18.5 hours to this activity a week in 2016, versus a total of just over 16 hours during 2012, when the last presidential election was held.
  • The rise in news consumption is attributed to an "unrelenting flood of stories" ranging from presidential elections to international politics and celebrity deaths....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands