The Makers from Byblos Bank
Campaign details
Brand: The MakersBrand Owner: Byblos BankLead agency: Fp7 BeyContributing agencies: UM LebanonCountry: LebanonIndustry: Banks, credit cards, loansChannels used: Cinema, Content marketing, Email marketing, Events & experiential, Games & competitions, Magazines - consumer, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Product placement, Radio, Search, Social media, Sponsorship - event, property, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
Byblos Bank, one of the leading banks in Lebanon, wanted to introduce a youth...