Campaign details
Brand/Sponsor: Deadpool
Title: The Gift of Deadpool
Campaign Cost: $100,000-$1 million
Campaign Scope: National
Advertising Agency: Viacom Velocity
Product Type: Entertainment
Campaign Start: 02/04/2016
Campaign Ends: 02/14/2016
Campaign Ran: USA
Campaign Description: new product launch
Campaign Summary
Deadpool was a new kind of superhero movie: snarky, irreverent, and self-aware. It required a new approach to differentiate it from the hordes of other comic book action movies out there. To endear the film's unconventional, foul-mouthed antihero to a wide swathe of audiences we created a far-reaching distribution strategy that...