Terry Whites 24 Daily: Delivering trust and sales daily

This case study describes how Terry White Chemists in Australia launched a premium own label health and personal care range, overturning poor perceptions of own-brand products.

Terry Whites 24 Daily: Delivering trust and sales daily

Agency: ElmwoodClient: Terry White ChemistsBrand: Terry Whites 24 DailyCategory: Packaging: Own Brand - Other

Executive summary

Picture a beauty contest: when it comes to the Australian health and beauty market, the competition is hotter than a runway show While supermarkets sit firmly in the front row clutching at lower cost structures, the traditional pharmacy channel is forced up the back, looking for new ways to compete.

That's exactly the challenge that faced mass retailer and family-owned franchise, Terry White Chemists, when they approached us...

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