Ten steps to cross-channel attribution success
Marketing Effectiveness
This article is part of a series of articles on marketing effectiveness. Read more.
Marketers are moving towards more holistic, granular, cross-channel attribution models which provide a fuller understanding of the impact of media across all channels, thus delivering more effective and efficient budgeting. But the process can seem complex and daunting. Here are ten steps to overcoming implementation challenges and achieving best practice.
Faced with the realisation that marketing campaigns must cover all channels in order to have the best...