Tejava: Nothing Can Be Perfect

This case study explains how tea brand Tejava used social media to engage audiences in Los Angeles (LA), US, and increase sales.

Tejava: Nothing Can Be Perfect

Executive summary

Product Description:

Crystal Geyser's Tejava tea is the world's only 100% all natural, micro-brewed black tea made entirely from handpicked leaves from the island of Java. Tejava is a healthy, sugar-free alternative to coffee and soda drinkers!

Objective of the Campaign:

Tejava was looking to present themselves as a healthy, sugar-free alternative to coffee and soda drinkers looking to make a significant lifestyle change in the LA area. We wanted to shift the focus away from the product to celebrate healthy lifestyles in the social space. Additionally, while the paid media was based...

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