Campaign details
Brand/Sponsor: Tecno
Title: Camon C9
Campaign Cost: low-budget (under $100,000)
Campaign Scope: National
Advertising Agency: ImpactBBDO
Product Type: Mobile Phone
Campaign Start: 06/23/2016
Campaign Ends: 07/03/2016
Campaign Ran: Egypt
Campaign Description: new product launch
Campaign Summary
This is the quintessential underdog story; how Tecno, a low tier Chinese mobile phone brand, with under 1% market share managed to launch its latest smartphone, the C9, and become the number one selling phone in Orange Telecom retail stores, the number one trending phone on Google and how with the smallest...