Tadot: Shower in the Dark

This case study shows how Tadot, a braille engraved bath product, used a viral campaign to promote its launch in the South Korean market.

Tadot: Shower in the Dark

Young-Gyo Kwon and Rosa Yoo

Campaign Details

Brand owner: The Braille PublicationAgency: Mccann KoreaBrand: TadotCountry: South KoreaIndustry: Bath toiletries, soaps, Charities voluntary organisations, Educational, universities, Online retailChannels: Events experiential, Internet - display, Internet - general, Online video, Sales promotion, Social mediaBudget: Up to 500k

Executive Summary

'The Braille Publication' is a social enterprise that works for the blind, providing them with richer reading sources. The enterprise also invests on better life experience for the blind, and first introduced a bath product container...

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