TV planning: 360-degree sponsorship
Amanda BurninghamCarat
TV sponsorship allows brands to build on programme equity, develop deeper viewer connections and interweave the brand story across screens and digital channels, as Anchor and very.co.uk have demonstrated
The TV sponsorship industry is moving into an exciting new chapter, where creativity, content and technology converge to give brands a fantastic opportunity to engage with audiences. When activated effectively across the bought, owned and earned space, sponsorship is a rich communications platform that can deliver real business value.
The way audiences consume TV has changed and, contrary to past speculation that...