TGI Global Consumer Barometer - Issue Twenty-Three: Calorie counting consumers - dieting around the globe

Obesity is a problem around the world but consumers in some countries are more concerned about their weight than in others.

Calorie counting consumers - dieting around the globe

With obesity rising in many parts of the world and media coverage of celebrities creating pressure to attain the ‘perfect’ body, it’s perhaps little wonder that many people today take an interest in diets and weight loss. But which consumers are most preoccupied with slimming and how does this affect the products they choose? We take a look at how attitudes vary across the globe (see Figure 1).

Of the countries analysed, Iranhas the highest agreement rate with the statement ‘most...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands