Calorie counting consumers - dieting around the globe
With obesity rising in many parts of the world and media coverage of celebrities creating pressure to attain the ‘perfect’ body, it’s perhaps little wonder that many people today take an interest in diets and weight loss. But which consumers are most preoccupied with slimming and how does this affect the products they choose? We take a look at how attitudes vary across the globe (see Figure 1).
Of the countries analysed,