Sure: Sure deodorant owns music and motion with festival experiences
Agency: N2O
Sure's new brand visual identity and change in communication priorities brings to life MotionsenseTM technology (microcapsules that release bursts of freshness in response to movement) and targets young deodorant users by focusing on moments where movement happens naturally - music and dance events.
Strategy
The agency suggested brand messaging across four music festivals (Creamfields, T in the Park, V Festival North and V Festival South), and recommended strategies to make the most of Sure's investment – e.g. 'refresh zones'would be open 12 hours a day to take advantage...