Preface
A category based in Ready-to-Eat crunchy products has evolved to become a great companion in different consumption occasions: a good accomplice in celebrations, a perfect meal replacement option when we are in a hurry, or a comforting treat when we are down. It's imperative for manufacturers in the growing snacking industry to fully understand not only the environment around these occasions, but also the shopping and consuming triggers to entirely offer products that suit emotional and functional habits of consumers.
The macro-snacking industry deals with diverse categories that offer a wide variety of options, which makes it a complex...