Succeeding in the digital world - insights from Coca-Cola, IBM and Yahoo

In this article, leading marketers from Coca-Cola, IBM and Yahoo discuss how brands can progress in the digital world.

Succeeding in the digital world - insights from Coca-Cola, IBM and Yahoo

Preeti Chaturvedi

Few countries have garnered as much recent attention from marketers as India. Rapid growth in affluence levels, the modern retail sector and digital media across the country, in particular, have provided domestic and overseas companies with an array of new opportunities. However, the scale and pace of change also means these firms have not been immune to the megatrends that are currently reshaping the consumer landscape in other major markets.

Alyssa Altman, a vice president at SapientNitro, the agency, brought this point home at ad:tech...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands