Stop talking about transformation: How marketing can lead the new growth agenda

Hayley Spurling and Sarah Jones

This article describes how a new code of growth is revolutionising the way businesses think about their strategy, skills and structure.

Stop talking about transformation: How marketing can lead the new growth agenda

Hayley Spurling and Sarah JonesBrand Learning

A new growth code has emerged, challenging businesses to revolutionise their strategy, structure and skills. Those rising to the challenge are setting a new growth agenda, building the organisational and leadership capabilities that empower their people to drive growth.

"Growth is good." At first glance this might seem like an obvious statement, but it is a business mantra that is being fundamentally challenged. A new paradigm of growth has emerged that demands companies explicitly avoid 'growth at any cost'...

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