States United To Prevent Gun Violence (SUPGV): Guns With History - The Gun Shop

This case study describes a campaign for States United To Prevent Gun Violence (SUPGV), a US charity, to discourage first-time gun buyers from making the purchase with an experiential and digital campaign.

States United To Prevent Gun Violence (SUPGV): Guns With History - The Gun Shop

Agency: Grey New York

Brand: States United To Prevent Gun Violence (SUPGV)Advertiser: States United To Prevent Gun Violence (SUPGV)Country: USA

Objectives

Our Challenge

Stop gun-buying behavior before it starts

Get first-time gun buyers who want to purchase a firearm for safety to think twice about the protection it brings by highlighting the potential risks and unpredictable outcomes that can result

Overall Objectives

  • Publically debunk the myth that guns make people safer
  • Get first-time gun buyers to change their minds about purchasing a firearm

Specific...

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